Stop Wasting Time on Excel: Next-Gen PR CRM
PR CRM software helps you manage all media relationships, your journalist database and communication history from one smart platform. Say goodbye to Excel chaos and never forget a conversation.
TURKEY'S LEADING BRANDS MANAGE MEDIA RELATIONS HERE
Why PR CRM for Journalist Tracking & Media Relations?
Instead of Excel lists, messy email threads and forgotten commitments, managing your organization's media relations with a professional, centralized and reportable system directly elevates your brand reputation.
All communication history on one screen
View all email traffic with journalists, press releases sent and past conversations in one central hub.
A "user manual" for every journalist
Store each media contact's interests, preferred channels and key details on their profile cards.
Smart tracking and segmentation
Segment journalists by interest, role and region to deliver the right story to the right person.
Fully integrated with the Media Database
Blend your CRM data seamlessly with 20,000+ journalists already in our platform.
What our users say
"For years we kept journalist relationships in sprawling, tangled Excel files. With PR CRM, everyone's past conversations, replies and private notes are on one screen, instantly. A huge time saver."
"Our favorite feature is definitely adding private notes for journalists! No one forgets which editor prefers calls at which hour, or which sectors they cover."
"Running the entire media operation from field research to press release delivery in one panel is a relief. BasınOdam's seamless Media Database integration accelerated our work dramatically."
3 ways smart PR CRM simplifies your work
Don't leave outreach to chance — every conversation, release and response is on record.
Unified History Tracking
When did you last send a release, and to whom did you promise a follow-up? Keep all correspondence in one chronological timeline.
Personalized Notes
Store critical details about media contacts on profile cards. Achieve higher response rates through personalized outreach.
Continuous Follow-ups
Integrate key interviews or story tracking into your calendar. Set reminders so no outreach opportunity slips through.
Journalist Database & Media Relations Management Features
Manage media relations from one hub with full control and professionalism
A "user manual" for every journalist
Rich profiles, past conversations and communication preferences for every media contact on one page.
Smart Filtering
Group journalists by interests, sectors and past coverage levels in seconds.
Interaction History (Log)
Record who on your team spoke with which journalist, when and about what — prevent duplicate outreach.
Tagging & Segmentation
Create custom tags like VIP, local press or business editor to build precision media lists.
Follow-up Reminders
Add reminders to notes like "call back next week" or "await interview reply" so nothing falls through the cracks.
Database Integration
Combine thousands of up-to-date journalist records in BasınOdam with your own CRM notes.
Stay Lost in Excel, or Win with PR CRM?
See the difference between managing media relations in Excel versus a professional PR CRM system.
Managing with Excel
- Data goes stale; team members work from different versions
- Impossible to know who last contacted a journalist and when
- Manual segmentation — hours of filtering before every release
- Outreach memory tied to individuals, not the organization
- No reporting — you can't measure placement rates
BasınOdam PR CRM
- Single database — the whole team accesses live, current data
- Contact-level history and visit tracking, automatically
- Smart segmentation by interest, role and city in seconds
- Institutional memory — knowledge survives team changes
- Instant reporting with dashboard and Excel export
Cut weekly reporting time by up to 40%.
Leave Excel Behind — Try FreeTake control in 3 steps
Move your workflow from Excel chaos to lasting order.
Import Your Data
Easily import existing Excel media lists or add journalists directly from the BasınOdam network to your database.
Enrich Profiles
Start logging past correspondence, important private notes and personal details on journalist profiles.
Manage Engagement
Run press release delivery, interview scheduling and periodic follow-ups smoothly from this live panel your whole team can access.
When Is Media Relations Management Software Ideal?
Cross-team coordination
Prevents three agency managers from calling the same journalist repeatedly and damaging professionalism.
Retrospective crisis management
In a crisis, instantly see which outlet received which information and from whom on your team.
Special occasions and launch outreach
Reach pre-tagged VIP lists with precision for obituaries, appointments or product launches.
Frequently asked questions
Excel is static and holds contact data only. If one team member forgets to update a file, everyone works from stale data. PR CRM keeps correspondence, notes and timelines in a dynamic, shared memory.
No. BasınOdam's Media Database automatically updates thousands of journalist records. You only add small notes that reflect your relationship (e.g. "Called yesterday morning").
PR CRM is designed for the simplicity you need. Even solo teams rely on it to keep appointments, release responses and outreach organized and professional.
PR CRM (Public Relations Customer Relationship Management) is professional software that lets organizations manage all interactions with journalists, editors and publishers — email history, private notes, segmentation and engagement tracking — in one central database. Unlike a generic CRM, it is built entirely for media relations workflows. Onboarding typically takes 1–3 hours depending on the size of your existing media lists.
Absolutely. Import all saved contact data, notes and past lists from Excel or CSV into your BasınOdam PR CRM system in seconds.
Yes. Everyone in your department or PR agency can sign in with their own account. Track task and engagement distribution across the team instantly.
Your private lists (notes, direct phone numbers, etc.) are stored encrypted end-to-end in secure, isolated database areas assigned only to you. They are never shared with other PR accounts or organizations.
Yes. Request a demo to explore the system live and ask for a dedicated trial account. Test all features with a 14-day free trial.
Manage media relations
from one hub.
Leave Excel chaos behind. Run journalist relationships professionally, as a team and with full control through PR CRM.